Your ads are getting credit for sales your website earned.
An ad brings them to your site. But is it the carousel they evaluated, the search that brought them back, or the sponsored listing that surfaced the right product that convinced them to buy? Davelytics attributes revenue to whatever actually drove engagement, not whatever claims it did.
No spam. No pitch decks. Just updates when there is something worth sharing.
See it in action
Every source that touched this sale. Credited honestly.
Davelytics scores every source that surfaced this product to the customer. Credit goes to the sources that generated real engagement. Sources that were scrolled past or ignored receive nothing.
Why you are not getting the full picture
Providers mark their own homework
Recommendation platforms attribute revenue to their own widgets. If a customer interacts with one at any point in their session, they claim the sale, regardless of how little it influenced the decision.
Long attribution windows
Some platforms set attribution windows of 30 days or more. The longer the window, the more sales they can absorb. It is a number designed for vendor sales decks, not for understanding what is actually driving your revenue.
The internal argument nobody can settle
Your performance marketing team attributes revenue to their campaigns. Your merchandising team believes the homepage banner or product carousel made the difference. Without data to settle it, budget decisions get made on gut feel and whoever argues the loudest.
Every tool only sees its own slice
Your ad platform sees the click. Your recommendation vendor sees the widget interaction. Your analytics tool sees the pageview. Nothing joins them up, so the picture you are working from is always incomplete.
Attribution that has no reason to lie to you
Davelytics tracks how customers move through your site and weights each interaction by genuine engagement. Time spent, return visits, scroll depth: these matter when deciding which touchpoint influenced a purchase. You get the full picture from first ad to final sale, with no platform trying to claim the revenue for itself.
A customer who spent 40 seconds on a product page and came back to it twice is weighted differently to one who scrolled past it. That distinction is what makes attribution honest.
From the first ad click to the final checkout, including every banner, carousel and recommendation block along the way.
We do not sell ad placements or recommendation widgets. Our only job is to show you what is actually working.
What you get
Built to fit your stack, not replace it
Davelytics sits alongside your existing analytics. It does not replace your ad platform reporting or your recommendation vendor. It gives you an independent view of what is actually driving revenue, so you can interrogate what those platforms are telling you.
See which placements are earning their place
Carousels, recommendation blocks, sponsored listings. See which ones drove genuine engagement that led to a sale, and which ones are taking up space and claiming credit they did not earn.
Revenue credited to the source, not the last click
Attribution goes to whatever surfaced the product and caused the customer to engage with it, whether that was a search, a placement, or a paid channel, weighted by how much they actually interacted.
No vendor with a stake in the results
We do not sell ad placements, recommendation widgets, or sponsored positions. We have no financial incentive to make any channel look better than it is. The numbers are the numbers.